Ribby Hall Village

  • Challenge: Increase visibility in the run up to key seasonal events for terms such as ‘self-catering holiday cottages’ & ‘dog friendly holiday cottages’.

    Approach: Initial keyword research led onto the set-up of campaigns through Google Ads, which were segmented by the various keyword groups, with multiple ad versions running for ongoing testing.

    Results: Through continuous optimisation, the campaigns regularly achieved an impression share of over 50%, with CTRs steadily increasing to end consistently around 10% - 15%.

  • Challenge: Improve on-site customer booking experience.

    Approach: Undertook a detailed assessment of the user journey for booking a stay at the Village, noting down all existing positives along with potential fixes & scoring each according to priority of impact.

    Results: Many fixes were implemented over time, reducing complexity of booking & information at certain stages made more concise.

“Our website acted as the source for the majority of our Short Break & Holiday (& Spa) bookings so it was essential it was fully optimised and worked to the best of its ability. Working with Tom we were able to improve its usability and performance significantly. It felt like working with someone who genuinely cared about our company as if he worked for it too. He offered the expertise that we didn’t have in house and provided relevant recommendations based on data and analytics, offering practical solutions to improve the website’s ranking that were timely and easy to implement. We also mustn’t forget the importance of Tom’s work on our Google Ads which of course found us the right customers in the first place! Would happily recommend working with Tom to others.”

Katherine Kilpatrick, former Accommodation Marketing Manager